Crayon's Portfolio

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	<title>Crayon's Portfolio</title>
	<link>https://imcrayon.com</link>
	<description>Crayon's Portfolio</description>
	<pubDate>Wed, 06 Sep 2023 16:06:04 +0000</pubDate>
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		<title>About</title>
				
		<link>https://imcrayon.com/About</link>

		<pubDate>Tue, 22 Aug 2023 20:27:53 +0000</pubDate>

		<dc:creator>Crayon's Portfolio</dc:creator>

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	Product Design LeaderPortfolio ︎︎︎
Hello, I'm Crayon Hsieh, an experienced Product Design Director in NYC. With 15 years of hands-on Product Design and UX expertise, including 9 years in design leadership, I've delivered impactful products across diverse industries. I excel in building high-performing teams, driving innovation, and crafting user-centric solutions. My mission is to leverage cutting-edge technology to enhance people's lives.

				
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		<title>OnePlus Operating System Overview - Private</title>
				
		<link>https://imcrayon.com/OnePlus-Operating-System-Overview-Private</link>

		<pubDate>Tue, 22 Aug 2023 17:32:12 +0000</pubDate>

		<dc:creator>Crayon's Portfolio</dc:creator>

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	Case Study
OnePlus Operating System Overview


Shaping the Future of Mobile Experience: Leading OnePlus OS from Strategy to Agile Execution
OnePlus OS 7.0 ( Android 13.0)&#60;img width="2000" height="1126" width_o="2000" height_o="1126" data-src="https://freight.cargo.site/t/original/i/20dc7a484238c1551ac05413cce08b6302316b3cac13e333df4cacf15cc86282/Aquamorphic-design.png" data-mid="189955404" border="0"  src="https://freight.cargo.site/w/1000/i/20dc7a484238c1551ac05413cce08b6302316b3cac13e333df4cacf15cc86282/Aquamorphic-design.png" /&#62;

	Visitoneplus.com
	Discover a revolutionary mobile experience as you delve into the world of OnePlus OxygenOS. This groundbreaking operating system transcends the ordinary, blending seamless functionality, sleek design, and unparalleled customization to empower users with a truly transformative smartphone experience. With its intuitive interface, lightning-fast performance, and unwavering commitment to user feedback, OxygenOS sets a new standard for what a mobile operating system can achieve. Unleash the full potential of your device and witness the future of mobile technology unfold before your eyes.
Platform
	Mobile, Foldable Phones, Pad/Tablet, Earbuds, Watch

	Role
	Led OnePlus OS Product Design from generation 1.0 to 5.0Oversee and provide thought leadershipProduct strategy and roadmappingUser behavior research and analysisOperating system conceptingExperience designCoach team and leadership team to shift from waterfall to agile development.Attract, recruit and retain product talent to build global and dynamic team.


	Outcomes
	9.2&#38;nbsp;The highest overall satisfaction with PCMag readers
	4.2NPS (from 2.3 to 4.2)


	Awards &#38;amp; Recognition
	1.3M views


The newest version of OnePlus OS is faster, smoother, and smarter than ever before, with new features designed to make one-handed operation easier and more intuitive. 


Product roadmap&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e471d9524efccc490092f744a5ae6f8e786936d537a7f45a445877688f43c0fa/Crayon-case-study_v3_082323.001.jpeg" data-mid="189955854" border="0"  src="https://freight.cargo.site/w/1000/i/e471d9524efccc490092f744a5ae6f8e786936d537a7f45a445877688f43c0fa/Crayon-case-study_v3_082323.001.jpeg" /&#62;
Operating System Iterations from 2016 to 2021
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Product Design Process
	Define Business Objectives: Understand the high-level goals the business aims to achieve, such as market penetration, user engagement, or revenue growth.Market Research: Identify target markets, trend, customer personas, and market gaps to align product design with market demands, and collect feedback from target regions (NA, EU, and Inida).Stakeholder Alignment: Organize workshops to ensure that business executives, product managers, and design teams, engineers are aligned on business objectives and product goals.Competitive Analysis: Review competitor products to identify strengths, weaknesses, opportunities, and threats.User Research: Conduct interviews, surveys, and observations to understand user needs, pain points, and behaviors.Ideation &#38;amp; Brainstorming: Generate multiple design concepts and solutions. This can involve techniques such as sketching, storyboarding, or mind-mapping.Product Strategy &#38;amp; Roadmapping: Develop a plan outlining design deliverables, timelines, and resource allocation.Key Screen Mockup: Carefully select pivotal screens from each apps, and integrate them seamlessly into the new operating system designPrototyping: Create low-fidelity and high-fidelity prototypes to visualize the design and layout.User Testing: Test the prototypes with real users to gather feedback and validate the design decisions.Iteration: Make revisions and improvements based on user feedback and testing results.Design System Upgrade: Utilizing the framework of the new operating system, enhance and refine the design components within our existing design systemTechnical Feasibility Assessment: Check with engineers and developers to ensure that the design is technically implementable within constraints.Design Handoff: Deliver the final designs, along with assets and documentation, to the development team for implementation.Quality Assurance: Participate in the QA process to make sure the final product aligns with the design vision.Launch &#38;amp; Monitor: After launch, use analytics and metrics to monitor user behavior and determine if business objectives are being met.Post-Launch Iterations: Make any necessary updates or refinements based on real-world performance and user feedback.Review &#38;amp; Learning: Conduct a retrospective review to assess what went well, what could be improved, and how closely the project met the original business objectives.


OnePlus OS 6.0 ( Android 12.0)OnePlus 5.0 represents a significant upgrade aligned with our company strategy to engage Gen Z users. We began by identifying user traits and pain points, extracting valuable insights that ultimately shaped the final look and feel of the upgrade.&#60;img width="1920" height="1020" width_o="1920" height_o="1020" data-src="https://freight.cargo.site/t/original/i/f9cb20ae07106a717e6c76364f0cb7d6e5c4c1267a85ef882ce34b5831e2b1b7/OS-cover.jpg" data-mid="188617416" border="0"  src="https://freight.cargo.site/w/1000/i/f9cb20ae07106a717e6c76364f0cb7d6e5c4c1267a85ef882ce34b5831e2b1b7/OS-cover.jpg" /&#62;


OnePlus OS 5.0 ( Android 11.0)After the release of OnePlus OS 3.0, we received an overwhelming amount of positive user feedback and press coverage, which led to invitations for me to speak at various design conferences about my leadership in designing the successful next-generation OS. However, some users expressed that the OS felt too plain and lacking in emotion. Taking their feedback into consideration, we incorporated the principle of adding 20% emotion into the next iteration of the OS, aligning it with the existing principles of simplicity, directness, and space.


&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/07dde6cee0266f15dc242d6762471dce277608696792335d0946fe13c09fefe6/OS4.0.0.jpg" data-mid="188617414" border="0"  src="https://freight.cargo.site/w/1000/i/07dde6cee0266f15dc242d6762471dce277608696792335d0946fe13c09fefe6/OS4.0.0.jpg" /&#62;


OnePlus OS 4.0 ( Android 10.0)After two years of foundation improvements, we embarked on creating a distinct and recognizable OS, differentiating it from other operating systems on 2018. We employed three design principles: 1. Flat and Minimal 2. Reduction 3. Bold and Clean to shape the next generation of our OS, which included reducing color and type sizes, enhancing focus through white space, refining the usage of red for key interactions and moments, and exploring various icon styles.
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/157cca147e577407fb9f5669fec37f97aa871d396c5746d6c64aca041ab6ee15/OS3.0.0.jpg" data-mid="188617412" border="0"  src="https://freight.cargo.site/w/1000/i/157cca147e577407fb9f5669fec37f97aa871d396c5746d6c64aca041ab6ee15/OS3.0.0.jpg" /&#62;

OnePlus OS 3.0 ( Android 9.0)After merging two operating systems into one, we dedicated significant time to enhancing the foundation of our operating system, focusing on speed, stability, and efficiency on 2017. Throughout this process, we actively gathered user feedback, and one recurring theme was that users perceived our OS as being too passive. In response, we made an adjustment by increasing the overall brightness by 20%, resulting in users feeling a more positive experience when using our platform.

&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/8d616b9cd5f624b757a976f6b20a00f73f4841b64dd4aa0755d347a7d875d410/OS1.0.0.jpg" data-mid="188617411" border="0"  src="https://freight.cargo.site/w/1000/i/8d616b9cd5f624b757a976f6b20a00f73f4841b64dd4aa0755d347a7d875d410/OS1.0.0.jpg" /&#62;


OnePlus OS 2.0 ( Android 8.0)
In 2016, I successfully unified OxygenOS and HydrogenOS into OnePlus OS, incorporating the design principles of flat, depth, and motion. This was achieved alongside the implementation of an agile development process, ensuring a globally consistent user experience while adapting to local cultures and user behaviors. To achieve this, I collaborated with my team to align and refine Google Stock Android, resulting in a customized and enhanced user experience. Furthermore, our user research conducted in the USA, EU, and India played a significant role in shaping OnePlus' distinctive user experience.

&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/9301ca57e271f8588d6328553246c550f95a31fadc2d6aa53475e3910066330a/OS0.0.0.jpg" data-mid="188617408" border="0"  src="https://freight.cargo.site/w/1000/i/9301ca57e271f8588d6328553246c550f95a31fadc2d6aa53475e3910066330a/OS0.0.0.jpg" /&#62;
Recommendation from my team members
	“ Crayon consistently encouraged our team to push boundaries, challenge conventions, and embrace new age trends in design. His ability to infuse a sense of ownership and boost our creative confidence was remarkable, fostering an environment where groundbreaking ideas thrived. ”
by Ujjwal Pinnamaraju
Head of UX, India at OnePlus Smartphone


	“Crayon's acumen for strategically steering both B2B and B2C projects to success is commendable. His unparalleled strength in fostering innovation and mentoring budding designers has shaped many products across a myriad of industries. But beyond his technical and leadership skills, it's his unwavering commitment to user-centric design that stands out. His holistic approach ensures that every product not only meets but exceeds user expectations. ”
by Dr.Xi Zeng
Design Director, OnePlus / OPPO


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		<title>OnePlus Operating System Gen Z - Private copy</title>
				
		<link>https://imcrayon.com/OnePlus-Operating-System-Gen-Z-Private-copy</link>

		<pubDate>Wed, 06 Sep 2023 16:06:04 +0000</pubDate>

		<dc:creator>Crayon's Portfolio</dc:creator>

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	Case Study
OnePlus Operating System - Gen Z Driven


Shaping the Gen Z-Driven Future of Mobile Experience: Steering OnePlus OS from Strategy to Agile Execution
OnePlus OS 5.0 ( Android 11.0)
&#60;img width="1920" height="1020" width_o="1920" height_o="1020" data-src="https://freight.cargo.site/t/original/i/f9cb20ae07106a717e6c76364f0cb7d6e5c4c1267a85ef882ce34b5831e2b1b7/OS-cover.jpg" data-mid="189954459" border="0"  src="https://freight.cargo.site/w/1000/i/f9cb20ae07106a717e6c76364f0cb7d6e5c4c1267a85ef882ce34b5831e2b1b7/OS-cover.jpg" /&#62;


	Visitoneplus.com
	Discover a revolutionary mobile experience as you delve into the world of OnePlus OxygenOS. This groundbreaking operating system transcends the ordinary, blending seamless functionality, sleek design, and unparalleled customization to empower users with a truly transformative smartphone experience. With its intuitive interface, lightning-fast performance, and unwavering commitment to user feedback, OxygenOS sets a new standard for what a mobile operating system can achieve. Unleash the full potential of your device and witness the future of mobile technology unfold before your eyes.
Platform
	Mobile, Foldable Phones, Pad/Tablet, Earbuds, Watch

	Role
	Led OnePlus OS Product Design from generation 1.0 to 5.0Oversee and provide thought leadershipProduct strategy and roadmappingUser behavior research and analysisOperating system conceptingExperience designCoach team and leadership team to shift from waterfall to agile development.Attract, recruit and retain product talent to build global and dynamic team.

	Stakeholders
	CEO, CPO, CTO, Head of Product, Head of Engineer


	Outcomes
	9.2&#38;nbsp;The highest overall satisfaction with PCMag readers
	4.2NPS


	Awards &#38;amp; Recognition
	1.3M views


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Holistic Gen Z Strategy: Bridging Brand and Product Design for a Cohesive Experience&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/86b96747aa3121a9d095361a52b5c3c1493c05c05425041524ca5f183287abd4/Crayon-case-study_v3_082323.048.jpeg" data-mid="189961115" border="0"  src="https://freight.cargo.site/w/1000/i/86b96747aa3121a9d095361a52b5c3c1493c05c05425041524ca5f183287abd4/Crayon-case-study_v3_082323.048.jpeg" /&#62;


Collaborating with the Brand Team: Aligning Design System with Gen Z-Focused Brand Guidelines
	&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/382e9c4b44bdbfac2ab26396eb4651ab1bdcfad3a2053527d19adbf05745c98a/Crayon-case-study_v3_082323.052.jpeg" data-mid="189961290" border="0"  src="https://freight.cargo.site/w/1000/i/382e9c4b44bdbfac2ab26396eb4651ab1bdcfad3a2053527d19adbf05745c98a/Crayon-case-study_v3_082323.052.jpeg" /&#62;
	&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d8bc3231ae8a6c9165a391a3d57277ce8daa12bf7f4f711e3235a7f9a5c92a56/Crayon-case-study_v3_082323.061.jpeg" data-mid="189961306" border="0"  src="https://freight.cargo.site/w/1000/i/d8bc3231ae8a6c9165a391a3d57277ce8daa12bf7f4f711e3235a7f9a5c92a56/Crayon-case-study_v3_082323.061.jpeg" /&#62;
	&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/eacedc4dac74a0e93e2f249c9f814b2a4599c6cfa149e36a3e08b9593223bbcf/Crayon-case-study_v3_082323.065.jpeg" data-mid="189961316" border="0"  src="https://freight.cargo.site/w/1000/i/eacedc4dac74a0e93e2f249c9f814b2a4599c6cfa149e36a3e08b9593223bbcf/Crayon-case-study_v3_082323.065.jpeg" /&#62;


	&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/3561c174301e5419d5190a4dab4e2414d240a62dd27af55d2894bdb298ce9f86/Crayon-case-study_v3_082323.066.jpeg" data-mid="189961359" border="0"  src="https://freight.cargo.site/w/1000/i/3561c174301e5419d5190a4dab4e2414d240a62dd27af55d2894bdb298ce9f86/Crayon-case-study_v3_082323.066.jpeg" /&#62;
	&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/cd2be6ba4f0f2cf349130019b361b39ec0082e0c06fbb19cfe58a6ed31cd8879/Crayon-case-study_v3_082323.068.jpeg" data-mid="189961361" border="0"  src="https://freight.cargo.site/w/1000/i/cd2be6ba4f0f2cf349130019b361b39ec0082e0c06fbb19cfe58a6ed31cd8879/Crayon-case-study_v3_082323.068.jpeg" /&#62;
	&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/bcdd0ad6834757b68be7a4992819f9aff6917d7b061a5d14edd4692f94e9e5c3/Crayon-case-study_v3_082323.072.jpeg" data-mid="189961408" border="0"  src="https://freight.cargo.site/w/1000/i/bcdd0ad6834757b68be7a4992819f9aff6917d7b061a5d14edd4692f94e9e5c3/Crayon-case-study_v3_082323.072.jpeg" /&#62;

Website
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/4069ec02c26c0b4496c30680fe1d6d5ae29c0bda6a175145396011ebe161630c/Crayon-case-study_v3_082323.073.jpeg" data-mid="189961414" border="0"  src="https://freight.cargo.site/w/1000/i/4069ec02c26c0b4496c30680fe1d6d5ae29c0bda6a175145396011ebe161630c/Crayon-case-study_v3_082323.073.jpeg" /&#62;
	&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f140cee0dffbd67450a05f84ac94d700c7425140c02617a203463a8ad8cf4e17/Crayon-case-study_v3_082323.083.jpeg" data-mid="189961433" border="0"  src="https://freight.cargo.site/w/1000/i/f140cee0dffbd67450a05f84ac94d700c7425140c02617a203463a8ad8cf4e17/Crayon-case-study_v3_082323.083.jpeg" /&#62;
	&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/34e1ca1cdceb77bf30c0e7ed0384c543c6dc7f24c9035adf73f8d3ac3737309f/Crayon-case-study_v3_082323.084.jpeg" data-mid="189961438" border="0"  src="https://freight.cargo.site/w/1000/i/34e1ca1cdceb77bf30c0e7ed0384c543c6dc7f24c9035adf73f8d3ac3737309f/Crayon-case-study_v3_082323.084.jpeg" /&#62;
	&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/1e1da372d6a0409d9ada9d8079c0210d2bc1b5afa1bc1c6d7ce2321da13c6905/Crayon-case-study_v3_082323.092.jpeg" data-mid="189961472" border="0"  src="https://freight.cargo.site/w/1000/i/1e1da372d6a0409d9ada9d8079c0210d2bc1b5afa1bc1c6d7ce2321da13c6905/Crayon-case-study_v3_082323.092.jpeg" /&#62;


Product design workshops&#60;img width="1920" height="880" width_o="1920" height_o="880" data-src="https://freight.cargo.site/t/original/i/fcbad632cbc13dbafd378027b4f3e600896163b63efee53fc59da1074f5dc3f9/64c856187e4caa5f848c16d5_oneplus1.jpg" data-mid="189962856" border="0"  src="https://freight.cargo.site/w/1000/i/fcbad632cbc13dbafd378027b4f3e600896163b63efee53fc59da1074f5dc3f9/64c856187e4caa5f848c16d5_oneplus1.jpg" /&#62;
	&#60;img width="1920" height="875" width_o="1920" height_o="875" data-src="https://freight.cargo.site/t/original/i/6802125da482465611f58ff4e4a10456d1b9b37a12e8f991928f83f7def5761e/64c8562957edee159d4b96c7_oneplus2.jpg" data-mid="189962870" border="0"  src="https://freight.cargo.site/w/1000/i/6802125da482465611f58ff4e4a10456d1b9b37a12e8f991928f83f7def5761e/64c8562957edee159d4b96c7_oneplus2.jpg" /&#62;

&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b7969ed8da78090ff4f7b83f019f965a661d55b61b2ff069931883f83059d965/workshop.001.jpeg" data-mid="189962671" border="0"  src="https://freight.cargo.site/w/1000/i/b7969ed8da78090ff4f7b83f019f965a661d55b61b2ff069931883f83059d965/workshop.001.jpeg" /&#62;

Prototype
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/522229a364924afef92ded8f084238bdb3477a1a46f80fc10c5fdab7e4679e88/Crayon-case-study_v3_082323.124.jpeg" data-mid="189963025" border="0"  src="https://freight.cargo.site/w/1000/i/522229a364924afef92ded8f084238bdb3477a1a46f80fc10c5fdab7e4679e88/Crayon-case-study_v3_082323.124.jpeg" /&#62;
	&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/bf45c859ca3bac0bf16b0c22f37c879ccc822e0c7ae6ee3d1a373f07aaf560e7/Crayon-case-study_v3_082323.120.jpeg" data-mid="189963150" border="0"  src="https://freight.cargo.site/w/1000/i/bf45c859ca3bac0bf16b0c22f37c879ccc822e0c7ae6ee3d1a373f07aaf560e7/Crayon-case-study_v3_082323.120.jpeg" /&#62;
	&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/88cb185d65ecb25554e3be5da2b1f093c468efd62b9fa70d5baa280a8b0c41ce/Crayon-case-study_v3_082323.121.jpeg" data-mid="189963152" border="0"  src="https://freight.cargo.site/w/1000/i/88cb185d65ecb25554e3be5da2b1f093c468efd62b9fa70d5baa280a8b0c41ce/Crayon-case-study_v3_082323.121.jpeg" /&#62;

&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a8323f80fb13e2994c75f4a4d21e16f35bd0015b31abaeaec0e9b45d58298a5e/Crayon-case-study_v3_082323.123.jpeg" data-mid="189963228" border="0"  src="https://freight.cargo.site/w/1000/i/a8323f80fb13e2994c75f4a4d21e16f35bd0015b31abaeaec0e9b45d58298a5e/Crayon-case-study_v3_082323.123.jpeg" /&#62;Design System Upgrade
&#60;img width="2235" height="1207" width_o="2235" height_o="1207" data-src="https://freight.cargo.site/t/original/i/51e9f9c95d111079a51e6c196d066ea77c9364a60787983138fd784b4c186c3a/Screenshot-2023-09-06-at-1.58.29-PM.png" data-mid="189964320" border="0"  src="https://freight.cargo.site/w/1000/i/51e9f9c95d111079a51e6c196d066ea77c9364a60787983138fd784b4c186c3a/Screenshot-2023-09-06-at-1.58.29-PM.png" /&#62;The newest version of OxygenOS is faster, smoother, and smarter than ever before, with new features designed to make one-handed operation easier and more intuitive.


Recommendation from my partners


	&#60;img width="982" height="412" width_o="982" height_o="412" data-src="https://freight.cargo.site/t/original/i/a9ccef21fe3cb3da6bf4a4a0990b046354b4ac4760dfb95177dfe067d53ab083/Screenshot-2023-09-06-at-9.54.17-AM.png" data-mid="189954465" border="0" data-scale="100" src="https://freight.cargo.site/w/982/i/a9ccef21fe3cb3da6bf4a4a0990b046354b4ac4760dfb95177dfe067d53ab083/Screenshot-2023-09-06-at-9.54.17-AM.png" /&#62;
	&#60;img width="976" height="541" width_o="976" height_o="541" data-src="https://freight.cargo.site/t/original/i/3163a6c2ec791a3e064e090a28ee6e04336b642a2bb2e2331b44aed6e05cd3ac/Screenshot-2023-09-06-at-9.54.27-AM.png" data-mid="189954466" border="0" data-scale="76" src="https://freight.cargo.site/w/976/i/3163a6c2ec791a3e064e090a28ee6e04336b642a2bb2e2331b44aed6e05cd3ac/Screenshot-2023-09-06-at-9.54.27-AM.png" /&#62;


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</description>
		
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	<item>
		<title>Clipt - Private</title>
				
		<link>https://imcrayon.com/Clipt-Private</link>

		<pubDate>Tue, 22 Aug 2023 17:34:08 +0000</pubDate>

		<dc:creator>Crayon's Portfolio</dc:creator>

		<guid isPermaLink="true">https://imcrayon.com/Clipt-Private</guid>

		<description>
	Case Study - IncubatorClipt


Seamlessly send text, photos and data to all devices using your clipboard
&#60;img width="1920" height="1020" width_o="1920" height_o="1020" data-src="https://freight.cargo.site/t/original/i/763250dfb8f7db38f43ae0988bab4d6f9a867eb127b5668d5fa0b0c2c0cab3f1/Clipt-cover.jpg" data-mid="188617574" border="0"  src="https://freight.cargo.site/w/1000/i/763250dfb8f7db38f43ae0988bab4d6f9a867eb127b5668d5fa0b0c2c0cab3f1/Clipt-cover.jpg" /&#62;

	︎Clipt
Google Play 
	︎CliptApple Store
	︎CliptChrome Store


	Context
	The proportion of individuals working from home in North America, Europe, and India has been steadily rising over the years, with the COVID-19 pandemic serving as a catalyst for its rapid acceleration.

Pain Points
	Users often face challenges when it comes to transferring information between different devices. Our goal is to develop a product that seamlessly connects all devices, enabling effortless sharing of various data types such as text, photos, and files.


	“I send myself emails to get text and photos back and forth.”
	“I occasionally use Google drive to transfer data back and forth but it gets so messy.”
	“I use WhatsApp Web chat but you can’t log in on more than 2 devices so I have to choose between my tablet and laptop.”
	“I use WeChat file transfer and then find that folder on my laptop.”
	“I often will text my friend and then copy the text. Then I have to tell them to ignore or delete the message.”
	“Plugging an Android phone into a MacBook is too much hassle so I just don’t bother.” “My work has OneDrive so I occasionally use that.”
Target users
	Multitaskers
Gen Z
Early adopters
Tech Enthusiast&#38;nbsp;
Agile WorkersPlatform
	Mobile, Pad/Tablet, Desktop

	Role
	Lead product design
Stakeholder
	Head of Product, Head of Design, Head of Product Marketing, Tribe Lead, Engineers Lead


Business objective
	Productivity
	Entertainment
	Life service
	Health &#38;amp; Wealth


Product design process from 0 - 1
&#60;img width="2800" height="900" width_o="2800" height_o="900" data-src="https://freight.cargo.site/t/original/i/dab7a31fdadc6ce1d359928c97d116bc7e7bdce39e2b7bdad7636eb721e2cd5d/64c825b6e70c262976f62b70_Clipt_Design-process.jpg" data-mid="189986661" border="0"  src="https://freight.cargo.site/w/1000/i/dab7a31fdadc6ce1d359928c97d116bc7e7bdce39e2b7bdad7636eb721e2cd5d/64c825b6e70c262976f62b70_Clipt_Design-process.jpg" /&#62;


	Ecosystem catering
	&#60;img width="658" height="508" width_o="658" height_o="508" data-src="https://freight.cargo.site/t/original/i/db7c9393d9add3ed52c58045dbe59606608c3c37a155c2a4f594da8ce4b965ec/Screenshot-2023-06-13-at-7.19.45-PM.png" data-mid="188617576" border="0"  src="https://freight.cargo.site/w/658/i/db7c9393d9add3ed52c58045dbe59606608c3c37a155c2a4f594da8ce4b965ec/Screenshot-2023-06-13-at-7.19.45-PM.png" /&#62;
	AppleSeamless Clipboard
Android+WindowsVarious OEM solutions
Android + Windows + MacOSGoogle Experimental Copy Feature


	&#60;img width="1661" height="1125" width_o="1661" height_o="1125" data-src="https://freight.cargo.site/t/original/i/75f4c15b82b9390942db16048b4fd2517ced0b5df9fa081c7eec327da02ab426/Screenshot-2023-09-06-at-5.48.31-PM.png" data-mid="189987290" border="0"  src="https://freight.cargo.site/w/1000/i/75f4c15b82b9390942db16048b4fd2517ced0b5df9fa081c7eec327da02ab426/Screenshot-2023-09-06-at-5.48.31-PM.png" /&#62;
	&#60;img width="1657" height="1176" width_o="1657" height_o="1176" data-src="https://freight.cargo.site/t/original/i/7825d26e67f3a51681d7527d4e8c90dfe003af7bbfa102df7ab6c3136e83ae7d/Screenshot-2023-09-06-at-5.48.43-PM.png" data-mid="189987350" border="0"  src="https://freight.cargo.site/w/1000/i/7825d26e67f3a51681d7527d4e8c90dfe003af7bbfa102df7ab6c3136e83ae7d/Screenshot-2023-09-06-at-5.48.43-PM.png" /&#62;
User flow&#60;img width="1164" height="1140" width_o="1164" height_o="1140" data-src="https://freight.cargo.site/t/original/i/8d19b0979e4defafe0c24b84a36755a16d9b39daa0a50e3fc1a317469c7ed59c/Screenshot-2023-09-06-at-5.49.20-PM.png" data-mid="189987724" border="0"  src="https://freight.cargo.site/w/1000/i/8d19b0979e4defafe0c24b84a36755a16d9b39daa0a50e3fc1a317469c7ed59c/Screenshot-2023-09-06-at-5.49.20-PM.png" /&#62;


Clipt Homepage&#60;img width="2800" height="1800" width_o="2800" height_o="1800" data-src="https://freight.cargo.site/t/original/i/321753b7d542d4d26176570302009a29f97a435a9e281c6ddb14ff76ff7a4fed/61c578ca8a5bde7d67b406c5_Clipt_1.jpg" data-mid="189985966" border="0"  src="https://freight.cargo.site/w/1000/i/321753b7d542d4d26176570302009a29f97a435a9e281c6ddb14ff76ff7a4fed/61c578ca8a5bde7d67b406c5_Clipt_1.jpg" /&#62;


Laptop ︎︎︎ Mobile&#60;img width="2800" height="1800" width_o="2800" height_o="1800" data-src="https://freight.cargo.site/t/original/i/ef6d484bc4e4a9ccc519222fef3fd363f6b1fe11858b5d0f5a2f38f3ade0af80/61c578cad3e6206e14ecc58f_Clipt_4.jpg" data-mid="189986034" border="0"  src="https://freight.cargo.site/w/1000/i/ef6d484bc4e4a9ccc519222fef3fd363f6b1fe11858b5d0f5a2f38f3ade0af80/61c578cad3e6206e14ecc58f_Clipt_4.jpg" /&#62;

Dark &#38;amp; Light Theme / Android &#38;amp; iOS design
&#60;img width="2800" height="1800" width_o="2800" height_o="1800" data-src="https://freight.cargo.site/t/original/i/22703152e3765dd5f234f5f1dec9e8d149df101ad9d48d606ba091711a77f24f/62231ef26a63dd9c3a3b572c_Clipt_9.jpg" data-mid="189964985" border="0"  src="https://freight.cargo.site/w/1000/i/22703152e3765dd5f234f5f1dec9e8d149df101ad9d48d606ba091711a77f24f/62231ef26a63dd9c3a3b572c_Clipt_9.jpg" /&#62;
Design system
&#60;img width="2800" height="1686" width_o="2800" height_o="1686" data-src="https://freight.cargo.site/t/original/i/36892a4b40d6b270ba58b21ba529cbc5bf47694cb143466b84321a234c4c4c1d/62231da7d8b8d2b0ac1a70dc_Clipt_handoff-1-1.jpg" data-mid="189964715" border="0"  src="https://freight.cargo.site/w/1000/i/36892a4b40d6b270ba58b21ba529cbc5bf47694cb143466b84321a234c4c4c1d/62231da7d8b8d2b0ac1a70dc_Clipt_handoff-1-1.jpg" /&#62;
&#60;img width="2800" height="1845" width_o="2800" height_o="1845" data-src="https://freight.cargo.site/t/original/i/6c6287ba2cf5cc0c84085100417cec6fef59abee861646f3b99814762071212f/62231da7ca9a23ec2bfd6c7a_Clipt_handoff-2.jpg" data-mid="189964900" border="0"  src="https://freight.cargo.site/w/1000/i/6c6287ba2cf5cc0c84085100417cec6fef59abee861646f3b99814762071212f/62231da7ca9a23ec2bfd6c7a_Clipt_handoff-2.jpg" /&#62;
Project management&#60;img width="2490" height="1315" width_o="2490" height_o="1315" data-src="https://freight.cargo.site/t/original/i/170efbc0d29e3559e3877c238e1c7a6931e949f109e64f0dcb17082ab511eb21/Screenshot-2023-09-07-at-10.43.14-AM.png" data-mid="190055786" border="0"  src="https://freight.cargo.site/w/1000/i/170efbc0d29e3559e3877c238e1c7a6931e949f109e64f0dcb17082ab511eb21/Screenshot-2023-09-07-at-10.43.14-AM.png" /&#62;
Clipt Introduction


	Outcomes
	4.4&#38;nbsp;Google Play Ratings
	500K+Downloads


	178Countries with users of Clipt
	1000+Media report


	Awards &#38;amp; Recognition
	&#60;img width="1319" height="748" width_o="1319" height_o="748" data-src="https://freight.cargo.site/t/original/i/48530f960afb8bc2c45b2604e808e9674b7b6d463b31a260416758dacf0670b6/Screenshot-2023-06-13-at-7.25.28-PM.png" data-mid="188617577" border="0"  src="https://freight.cargo.site/w/1000/i/48530f960afb8bc2c45b2604e808e9674b7b6d463b31a260416758dacf0670b6/Screenshot-2023-06-13-at-7.25.28-PM.png" /&#62;

&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/686c644d4f425f699d92e06e138dd232e645d3160f4f90a4ea066ff6c0589924/iF-Awards.jpg" data-mid="188617578" border="0"  src="https://freight.cargo.site/w/1000/i/686c644d4f425f699d92e06e138dd232e645d3160f4f90a4ea066ff6c0589924/iF-Awards.jpg" /&#62;
	&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b8d7744b3634242bd0ed2b3337aae6fb3b03cd8d70a3f6bbe77276c3556f8e35/A-Design-7.jpg" data-mid="188617579" border="0"  src="https://freight.cargo.site/w/1000/i/b8d7744b3634242bd0ed2b3337aae6fb3b03cd8d70a3f6bbe77276c3556f8e35/A-Design-7.jpg" /&#62;
	&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6a75d61bda75d5aed6d475dc4be27826073e0d7cb14e1e556f7a4583753c77ce/Good-Design-2.jpg" data-mid="188617580" border="0"  src="https://freight.cargo.site/w/1000/i/6a75d61bda75d5aed6d475dc4be27826073e0d7cb14e1e556f7a4583753c77ce/Good-Design-2.jpg" /&#62;
	&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/105e49f88a54681f56ea6a904f10b663aa553eba657d36581725e0f46f56c5c5/ixdawards2022.jpg" data-mid="188617581" border="0"  src="https://freight.cargo.site/w/1000/i/105e49f88a54681f56ea6a904f10b663aa553eba657d36581725e0f46f56c5c5/ixdawards2022.jpg" /&#62;
	&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/7e148f4ebdbaf173491253c2ee91c57342c0c6a3b1be829ab38660de0926c11b/Android-Police-3.jpg" data-mid="188617582" border="0"  src="https://freight.cargo.site/w/1000/i/7e148f4ebdbaf173491253c2ee91c57342c0c6a3b1be829ab38660de0926c11b/Android-Police-3.jpg" /&#62;
</description>
		
	</item>
		
		
	<item>
		<title>Wellpaper - Private</title>
				
		<link>https://imcrayon.com/Wellpaper-Private</link>

		<pubDate>Tue, 22 Aug 2023 17:34:40 +0000</pubDate>

		<dc:creator>Crayon's Portfolio</dc:creator>

		<guid isPermaLink="true">https://imcrayon.com/Wellpaper-Private</guid>

		<description>
	Case Study - IncubatorWellpaper


Elevate your digital wellbeing with dynamic live wallpapers
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a15b765a361fd7bc6087855ae9b2d8fc2bf8e6ecf1c7e5452e75faf274b4361e/Wellpaper-cover.001.jpeg" data-mid="188617684" border="0"  src="https://freight.cargo.site/w/1000/i/a15b765a361fd7bc6087855ae9b2d8fc2bf8e6ecf1c7e5452e75faf274b4361e/Wellpaper-cover.001.jpeg" /&#62;

	︎Wellpaper
Google Play 
	

	Context
	In the wake of digital wellbeing emerging as a significant trend, the transition to remote work has amplified the need for heightened awareness and mindfulness regarding our daily smartphone habits.

Pain Points
	Users struggle to find smart ways to stay informed about their smartphone usage.
Target users
	Digital Wellness Enthusiasts
Work-from-Home Professionals
Self-Reflective Individuals
Personalization Seekers
Parents and Guardians

Platform
	Mobile, Pad/Tablet


Clipt Homepage&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/5962ce53ca18c0d7237834092672b6105c2c17981e1c78db9f65d2768b82ae8a/1920-x-1081.jpg" data-mid="188617689" border="0"  src="https://freight.cargo.site/w/1000/i/5962ce53ca18c0d7237834092672b6105c2c17981e1c78db9f65d2768b82ae8a/1920-x-1081.jpg" /&#62;

Mobile Screens&#38;nbsp;
&#60;img width="1920" height="1949" width_o="1920" height_o="1949" data-src="https://freight.cargo.site/t/original/i/89af7d0be06feaa29dd0b10e09c0b7935456f13ef036b280f170d8c4cbb5ba57/1920-x-1080.jpg" data-mid="188617690" border="0"  src="https://freight.cargo.site/w/1000/i/89af7d0be06feaa29dd0b10e09c0b7935456f13ef036b280f170d8c4cbb5ba57/1920-x-1080.jpg" /&#62;


	Outcomes
	4.0&#38;nbsp;Google Play Ratings
	300K+Downloads


	1000+Positive Comment
	100+Media Reports

	Awards &#38;amp; 
Recognition
	&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/686c644d4f425f699d92e06e138dd232e645d3160f4f90a4ea066ff6c0589924/iF-Awards.jpg" data-mid="188617677" border="0"  src="https://freight.cargo.site/w/1000/i/686c644d4f425f699d92e06e138dd232e645d3160f4f90a4ea066ff6c0589924/iF-Awards.jpg" /&#62;
	&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ae17ddd1e5ff798e6e96c3a957d1a30a60f5e216294e565778fe645a67f4d5e1/A-Design-8.jpg" data-mid="188617693" border="0"  src="https://freight.cargo.site/w/1000/i/ae17ddd1e5ff798e6e96c3a957d1a30a60f5e216294e565778fe645a67f4d5e1/A-Design-8.jpg" /&#62;
	&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/01e9cc858dabd307b102b5baddf9016e5dac4eee9fe334d5d048f49dae750129/ixdawards2022.jpg" data-mid="188617694" border="0"  src="https://freight.cargo.site/w/1000/i/01e9cc858dabd307b102b5baddf9016e5dac4eee9fe334d5d048f49dae750129/ixdawards2022.jpg" /&#62;
	&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/1b8d825d45c49ff349d0f7c112c8b28de890e241da61a10d4a1c43718cca39e3/Zdnet.jpg" data-mid="188617695" border="0"  src="https://freight.cargo.site/w/1000/i/1b8d825d45c49ff349d0f7c112c8b28de890e241da61a10d4a1c43718cca39e3/Zdnet.jpg" /&#62;


  window.dataLayer = window.dataLayer &#124;&#124; [];
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</description>
		
	</item>
		
		
	<item>
		<title>TagHost - Private</title>
				
		<link>https://imcrayon.com/TagHost-Private</link>

		<pubDate>Tue, 22 Aug 2023 17:35:10 +0000</pubDate>

		<dc:creator>Crayon's Portfolio</dc:creator>

		<guid isPermaLink="true">https://imcrayon.com/TagHost-Private</guid>

		<description>
	Case Study - IncubatorTagHost


All-in-one hashtag management tool for content creators
&#60;img width="1920" height="1020" width_o="1920" height_o="1020" data-src="https://freight.cargo.site/t/original/i/c99167122051ebde7e63fc4b738507ff2acedfd96b7b64084c2e1cc0384d4c73/TagHost-cover-letter.jpg" data-mid="188617745" border="0"  src="https://freight.cargo.site/w/1000/i/c99167122051ebde7e63fc4b738507ff2acedfd96b7b64084c2e1cc0384d4c73/TagHost-cover-letter.jpg" /&#62;


	︎TagHost
Google Play 
	

TagHost as a comprehensive solution that streamlines the hashtag process while empowering content creators to maximize their online presence. Through intuitive features and user-friendly design, TagHost offers a seamless platform for discovering, organizing, and tracking hashtags across various social media platforms. With its robust functionality and innovative approach, TagHost empowers content creators to optimize their reach and engagement, allowing them to focus more on what truly matters—their creative journey.


	Context
	In today's digital landscape, hashtags play a crucial role in reaching the right audience and boosting content visibility. 

Pain Points
	Managing and utilizing hashtags effectively can be a time-consuming and overwhelming task.
Target users
	Icon
Trailblazer
Influencer
Micro-Influencer
Super Micro-Influencer


 Platform
	Mobile, Pad/Tablet


	User Journey
	
	
	Steps
	Collecting Hashtag&#38;nbsp; &#38;nbsp; &#38;nbsp; ︎︎︎
	Posting &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; ︎︎︎
	Tracking

	
Unable to collect the favorite hashtags directly on mobile


Notes is not a place to manage your hashtags


No feedback of your posted hashtags


Opportunity
	

HMW help users be able to copy hashtags on mobile directly?


What is the easiest way to manage hashtags?


How to provide feedback of each hashtag?


Approach
	

#QuickImport
Extract hashtags used in an Instagram post (or even the comments) through its link
One tap to import your own hashtag collection from notes


	&#60;img width="697" height="641" width_o="697" height_o="641" data-src="https://freight.cargo.site/t/original/i/6b2a26c18138203a08e380ab015208db0369b104df14ef14499cd7215c137050/Screenshot-2023-06-14-at-4.55.43-PM.png" data-mid="188617749" border="0"  src="https://freight.cargo.site/w/697/i/6b2a26c18138203a08e380ab015208db0369b104df14ef14499cd7215c137050/Screenshot-2023-06-14-at-4.55.43-PM.png" /&#62;


#OrganizeTagsSave your favorite hashtags in different folders
	&#60;img width="697" height="641" width_o="697" height_o="641" data-src="https://freight.cargo.site/t/original/i/6b2a26c18138203a08e380ab015208db0369b104df14ef14499cd7215c137050/Screenshot-2023-06-14-at-4.55.43-PM.png" data-mid="188617749" border="0"  src="https://freight.cargo.site/w/697/i/6b2a26c18138203a08e380ab015208db0369b104df14ef14499cd7215c137050/Screenshot-2023-06-14-at-4.55.43-PM.png" /&#62;#EasyCopyOne tap to copy hashtags you want to use to social media. No more manual input or misspelling
	&#60;img width="695" height="662" width_o="695" height_o="662" data-src="https://freight.cargo.site/t/original/i/088c8ede0996d76c1c0eb6742cd0e0336175f1e031b3116e69a5f4c39993e242/Screenshot-2023-06-14-at-4.58.04-PM.png" data-mid="188617751" border="0"  src="https://freight.cargo.site/w/695/i/088c8ede0996d76c1c0eb6742cd0e0336175f1e031b3116e69a5f4c39993e242/Screenshot-2023-06-14-at-4.58.04-PM.png" /&#62;#StayTrendyWe provide the most meaningful data about your hashtags to help you gain more audience: 1. Total number of posts of each tag. 2. The trend of the  post growth
	&#60;img width="687" height="656" width_o="687" height_o="656" data-src="https://freight.cargo.site/t/original/i/ffdbe74db325f23d581338420afc4197823243e03b4d153214254e55caa32f08/Screenshot-2023-06-14-at-4.59.52-PM.png" data-mid="188617752" border="0"  src="https://freight.cargo.site/w/687/i/ffdbe74db325f23d581338420afc4197823243e03b4d153214254e55caa32f08/Screenshot-2023-06-14-at-4.59.52-PM.png" /&#62;


	Awards &#38;amp; Recognition
	&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/310f4d8a7805466fdd637a852d399cb616a8cb0b3647970cb0dd479d3d09e814/Users-feedback.001.001.jpeg" data-mid="188617753" border="0"  src="https://freight.cargo.site/w/1000/i/310f4d8a7805466fdd637a852d399cb616a8cb0b3647970cb0dd479d3d09e814/Users-feedback.001.001.jpeg" /&#62;</description>
		
	</item>
		
		
	<item>
		<title>Verizon App Design System - Private</title>
				
		<link>https://imcrayon.com/Verizon-App-Design-System-Private</link>

		<pubDate>Tue, 22 Aug 2023 17:35:43 +0000</pubDate>

		<dc:creator>Crayon's Portfolio</dc:creator>

		<guid isPermaLink="true">https://imcrayon.com/Verizon-App-Design-System-Private</guid>

		<description>
	Case Study&#38;nbsp;Verizon App Design System


Building a mobile-first dynamic pattern library for iOS, Android and Web
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/fa3d5c434c5b204869f74e1bcc68b923fc9d7e7d533cdde832d3c088e76777f9/Cover_01.jpg" data-mid="188617810" border="0"  src="https://freight.cargo.site/w/1000/i/fa3d5c434c5b204869f74e1bcc68b923fc9d7e7d533cdde832d3c088e76777f9/Cover_01.jpg" /&#62;


	VisitVerizon brand central.com
	As an iconic technology company, Verizon recognizes the significance of mobile apps in shaping the customer experience. These apps serve as a direct representation of our capabilities and should embody our brand promise. By providing instant and intuitive access to a diverse range of useful services and personalized information, our mobile apps empower customers. To achieve this, the Verizon design language and behavior principles presented here play a pivotal role in strategically optimizing the app and placing the user at the center. Moreover, these principles are designed to be flexible and adaptable, capable of meeting the evolving needs of an ever-changing industry.


	Strategic Goals
	Establish comprehensive principles and standards for mobile application development, encompassing business, brand, and technology partners.Strengthen Verizon's position as an iconic technology brand by reinforcing the "Empowering Advisor" brand behavior and implementing a unified mobile design and experience system.Prioritize a user-centric approach that empowers customers, optimizes functionality, maintains flexibility, and aligns with strategic objectives.

Target users
	Project managersCopywritersUX designersVisual designersDevelopersInternal VerizonVerizon partners
	App Platform
	︎ Android&#38;nbsp; &#38;nbsp; ︎iOS


Platform
	Mobile, Pad/Tablet

	App Properties
	Niche Misc

					
Verizon FIOS MobileHire Our HeroesHopeline from Verizon
Thinkfinlty Community
Verizon CenterVerizon Governemnt Directory
Verizon Concierge

				
					Utilities

					
Verizon FIOS MobileVerizon BackupShareVisual 141VZ NavigatorVerizon Home Control
Verizon CloudVerizon Family Locator
Verizon Support &#38;amp; Protection
Verizon Roadside Assistance
Verizon FamilyBase

				
					Entertainment/Social

					
Verizon FIOS Mobile
Verizon Spotlight on FIOS
Redbox Instant by Verizon
TonesINDYCAR13NFL MobileVerizon Messages
Accessory 
Store

				
Ideation &#38;amp; Process
	Stakeholder InterviewsConducted in-depth interviews with 10 key stakeholders, including product teams for Navigator, Family Base, Messages, Cloud, My Verizon, My FIOS, Support &#38;amp; Protection, as well as device marketing, user interface, and IT groups.

App trends analysis
Conducted extensive research from various reliable sources.
Analyzed and synthesized crucial trends that have a direct impact on current and future Mobile App development.App Competitive, Best Practice Audit
Thoroughly tested 85 apps from Verizon and its top five competitors, covering smartphones and tablets across all major operating systems.
Identified gaps and uncovered opportunities to enhance Verizon's mobile app ecosystem.App Technology LandscapeExplored the latest trends in mobile web and app development.
Provided a comprehensive overview of current development approaches and considerations relevant to Verizon's objectives.


Deliverable
	1. Guideline
 2. App components
3. Web components
3. PSD files
The list of App components includes the following: 
Top Bar,Drawer Navigation, Tab Navigation, Tabs, Lists, Accordion, Carousel, Launcher Screen, Tooltip, Error Warnings Confirmations, Selectors, Buttons/Links, Sort/Filter, and Input Fields.The list of Web components includes the following: 

	
Accordion, Anchor Links, Buttons &#38;amp; Links, In-Page Carousel, Errors, Warnings &#38;amp; Confirmations, Input Field, Loading Indicator, Selectors (Checkboxes, Radio Buttons, Select Menus)
Module Level Tab, Page Level Tabs, and Tooltips

				
︎&#38;nbsp;Documentation provided on request


	Verizon Brand Central
	Brand Central is the go-to platform for users seeking mobile app components and design assets, providing a centralized hub for designing captivating and impactful mobile apps.
	&#60;img width="1218" height="1429" width_o="1218" height_o="1429" data-src="https://freight.cargo.site/t/original/i/b908667f35c78599298ddec2075706ed1ea2bf01a2fae9c401a024c7a203288f/TopBar.jpg" data-mid="188617801" border="0"  src="https://freight.cargo.site/w/1000/i/b908667f35c78599298ddec2075706ed1ea2bf01a2fae9c401a024c7a203288f/TopBar.jpg" /&#62;


	App Component
	Top Bar 
is a versatile navigation and information hub, enabling seamless navigation, providing descriptive page overviews, and offering contextual actions for efficient interaction with objects or items.
	&#60;img width="3700" height="5807" width_o="3700" height_o="5807" data-src="https://freight.cargo.site/t/original/i/f8ec542467403e15f0e1287a78d5fc99598b6911deedee51e06de9aef6d11a3b/Top-bar.jpg" data-mid="188617806" border="0"  src="https://freight.cargo.site/w/1000/i/f8ec542467403e15f0e1287a78d5fc99598b6911deedee51e06de9aef6d11a3b/Top-bar.jpg" /&#62;

App Component
	Tab Navigationideal for apps with a simple structure, where displaying information one page at a time is sufficient due to the relatively small number of pages. It is a suitable choice when the user does not need to consume information in a linear fashion and when having an always-present navigation will not disrupt the user experience.
	&#60;img width="3700" height="6755" width_o="3700" height_o="6755" data-src="https://freight.cargo.site/t/original/i/56224ddfb5bff3708198444bf3d874b3046fdb1b1f2c0110b096a8b800d2163f/Tab-navigation.jpg" data-mid="188617805" border="0"  src="https://freight.cargo.site/w/1000/i/56224ddfb5bff3708198444bf3d874b3046fdb1b1f2c0110b096a8b800d2163f/Tab-navigation.jpg" /&#62;


</description>
		
	</item>
		
		
	<item>
		<title>Bloomberg Professional App - Private</title>
				
		<link>https://imcrayon.com/Bloomberg-Professional-App-Private</link>

		<pubDate>Tue, 22 Aug 2023 17:36:32 +0000</pubDate>

		<dc:creator>Crayon's Portfolio</dc:creator>

		<guid isPermaLink="true">https://imcrayon.com/Bloomberg-Professional-App-Private</guid>

		<description>
	Case Study&#38;nbsp;Bloomberg Professional App


Designing an advanced economic calendar with seamless sync and scalability

&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/20832474fc8336d976e0d6df44d2a50af58146dc534acb0605be19c55e58f9d6/Cover_01.jpg" data-mid="188617878" border="0"  src="https://freight.cargo.site/w/1000/i/20832474fc8336d976e0d6df44d2a50af58146dc534acb0605be19c55e58f9d6/Cover_01.jpg" /&#62;


	VisitBloomerg Professional.com
	The Bloomberg Professional App offers financial professionals a comprehensive solution for accessing top-notch news, data, and analytics. Designed to provide uninterrupted access from any device and location, this app ensures a seamless and personalized experience.


	What I did
	1. Leadership and Collaboration
Led a team of talented visual designers and developers in the development of 13 projects within the Bloomberg Professional App.
Collaborated closely with the visual designers and developers to ensure effective coordination and successful project execution.
2. Innovative Economic Calendar Design
Pushed the boundaries of business requirements by designing and implementing an Economic Calendar within the app.
Developed three distinct views (Monthly, Weekly, and Daily) to provide users with customized and flexible options.
Enhanced user experiences by tailoring the calendar to meet their specific needs and preferences.
3. Seamless Data Synchronization
Addressed the challenge of data synchronization between the mobile app and the Terminal.
Successfully implemented solutions that enabled seamless integration and exchange of data between the two platforms.
Ensured that users could access and update information effortlessly, regardless of their chosen device.


	Project Brief
	The project focuses on enhancing the Bloomberg Professional App by introducing a new feature: an Economic Calendar specifically tailored for the iPhone and iPad platforms. The goal is to empower users with timely insights on economic events and enable them to set alerts to stay informed when new events are published. The addition of this feature aims to further enrich the user experience and provide valuable real-time information to financial professionals.


The ChallengesAligning with Redesigned Global Navigation: Coordinating the UX experience of the Economic Calendar with a separate team's redesigned global navigation, while ensuring scalability for future updates.

Managing Large Data Sets: Effectively presenting a significant amount of data, especially when multiple events occur on a single day.

Syncing Desktop and Mobile Experiences: Achieving seamless synchronization between the desktop and mobile versions of the Bloomberg Professional App for consistent functionality and data coordination.
	

Target users
	C-level
Bankers
Investors
Financial related

	App Platform
	︎ Android&#38;nbsp; &#38;nbsp;&#38;nbsp;︎iOS


Deliverable
	1. iPhone Economic Calendar Wireframe2. iPad Economic Calendar Wireframe

				
︎ Documentation provided on request

				
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/5ef47a8c93f79c6b323c676001c4f4fbe2dea46736d6caa53b5f2fb7c9de7a7a/Thumbnail.jpg" data-mid="188617877" border="0"  src="https://freight.cargo.site/w/1000/i/5ef47a8c93f79c6b323c676001c4f4fbe2dea46736d6caa53b5f2fb7c9de7a7a/Thumbnail.jpg" /&#62;


&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6be399a0f5e74b6695a5b2867718e1591722c04d8cf195d566bf13777562beaa/Thumbnail-1.jpg" data-mid="188617875" border="0"  src="https://freight.cargo.site/w/1000/i/6be399a0f5e74b6695a5b2867718e1591722c04d8cf195d566bf13777562beaa/Thumbnail-1.jpg" /&#62;

&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/487aa760cedae177679ee5d242f5960bbaa4c4f6155716f37ec241ad869b1930/Thumbnail-2.jpg" data-mid="188617876" border="0"  src="https://freight.cargo.site/w/1000/i/487aa760cedae177679ee5d242f5960bbaa4c4f6155716f37ec241ad869b1930/Thumbnail-2.jpg" /&#62;
</description>
		
	</item>
		
		
	<item>
		<title>IBM MobileFirst - Private</title>
				
		<link>https://imcrayon.com/IBM-MobileFirst-Private</link>

		<pubDate>Tue, 22 Aug 2023 17:36:59 +0000</pubDate>

		<dc:creator>Crayon's Portfolio</dc:creator>

		<guid isPermaLink="true">https://imcrayon.com/IBM-MobileFirst-Private</guid>

		<description>
	Case Study&#38;nbsp;IBM Mobile FIrst


Shaping the future of enterprise mobility by creating the IBM MobileFirst website

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	VisitIBM.com
	IBM recognizes that the true potential lies in transforming organizations into mobile enterprises, going beyond accommodating mobile technologies for competition. Leveraging consulting expertise, patented technologies, and strategic acquisitions, IBM offers a comprehensive suite of end-to-end products and services. Despite being a newcomer compared to competitors like SAP, we address enterprise-level mobility barriers, focusing on issues and needs faced by different roles. Working with stakeholders and cross-functional teams at IBM Design Lab, we rebranded IBM Mobile Enterprise to IBM MobileFirst and launched a supporting website during Mobile World Congress.


	Strategic GoalsEnable personalized content exploration based on users' roles, industry, and business requirements.
Develop an immersive and informative digital experience that serves both utility and seller-enablement purposes.
Transform the DG experience to prioritize high-quality lead generation and move away from a quantity-focused approach.
Create a mobile-optimized experience showcasing IBM's technological expertise in the mobile domain.
	

Target users
	CMOIT ExecutiveLOB ExecutiveDevelopers


	Ideation &#38;amp; Process
	A comprehensive understanding of the problem space is crucial in order to develop a realistic and innovative solution.Define the strategic approach
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	Documentation
IBM MobileFirst Digital Strategy


Build up User Persona
&#60;img width="5000" height="10504" width_o="5000" height_o="10504" data-src="https://freight.cargo.site/t/original/i/525ae05701dcd9a80df3d993f1db571a9592105fa815c64d107f25d9044c827a/IBM_MobileFirst_User_Persona-1_o.jpg" data-mid="188617936" border="0"  src="https://freight.cargo.site/w/1000/i/525ae05701dcd9a80df3d993f1db571a9592105fa815c64d107f25d9044c827a/IBM_MobileFirst_User_Persona-1_o.jpg" /&#62;
DocumentationIBM MobileFirst User Persona


Stakeholders Workshop
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Idea Mapping&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ac681e91f8d95e51d8350fe43edf71c597bcc34be651e8c6c6bcf3996b39605c/Cover03.jpg" data-mid="188617939" border="0"  src="https://freight.cargo.site/w/1000/i/ac681e91f8d95e51d8350fe43edf71c597bcc34be651e8c6c6bcf3996b39605c/Cover03.jpg" /&#62;

Run Design Studio
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ConceptingWith a solid grasp of the problem space and the target users, the next step is to devise a creative solution. Defining the core components of the project or service is essential for shaping its functionality. As we uncover insights and gather findings, it becomes crucial to test and validate our ideas against user personas and scenarios.

&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2f61b01768ae4a08193c9f430cc2732aba8df52efd527161fa4f1654a34362f7/Cover05.jpg" data-mid="188617941" border="0"  src="https://freight.cargo.site/w/1000/i/2f61b01768ae4a08193c9f430cc2732aba8df52efd527161fa4f1654a34362f7/Cover05.jpg" /&#62;

SpecificationIBM Design Lab adheres to an Agile design and scrum development process that emphasizes parallel design specification and solution building, with testing and iteration at its core. This approach enables efficient collaboration and ensures continuous improvement throughout the project lifecycle.


PrototypingWe utilize Axure to develop interactive prototypes, enabling stakeholders to gain a better sense and understanding of the solution. Additionally, we engage in user testing to gather feedback from recruited users, allowing for iterative improvements based on their insights. This user-centric approach enhances the overall design process and ensures a more refined final product.


QAAfter production, our team diligently performs quality assurance (QA) checks to ensure the highest level of quality for every aspect of the project. This meticulous process involves thoroughly reviewing and testing all details to identify any potential issues or discrepancies. By conducting comprehensive QA, we guarantee that the final deliverable meets the highest standards and provides an exceptional user experience.


Homepage Iteration
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f40490548aafb697c6bb14d224e5994ccdf010ca42838d9c486968d725ce46e6/Cover07.jpg" data-mid="188617945" border="0"  src="https://freight.cargo.site/w/1000/i/f40490548aafb697c6bb14d224e5994ccdf010ca42838d9c486968d725ce46e6/Cover07.jpg" /&#62;&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f0e70c8e0e4ca0a15148ec8bcbfe24b1aec52985215b2eb858aeea990168a620/Cover.jpg" data-mid="188617934" border="0"  src="https://freight.cargo.site/w/1000/i/f0e70c8e0e4ca0a15148ec8bcbfe24b1aec52985215b2eb858aeea990168a620/Cover.jpg" /&#62;


	Outcomes
	#2Google ranking
	330%Site visits increased


	69%Registration rates on homepage grew
	550%Social reach increased

	29%&#38;nbsp;︎︎︎ 56%Mobile traffic grew
	550%Social reach increased

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	<item>
		<title>MD Anderson Platform</title>
				
		<link>https://imcrayon.com/MD-Anderson-Platform</link>

		<pubDate>Tue, 22 Aug 2023 17:37:51 +0000</pubDate>

		<dc:creator>Crayon's Portfolio</dc:creator>

		<guid isPermaLink="true">https://imcrayon.com/MD-Anderson-Platform</guid>

		<description>
	Case Study&#38;nbsp;MD Anderson Website


Transforming cancer care by building a dynamic digital ecosystem for MD Anderson"
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	VisitMD Anderson.com
	We embarked on a transformative journey to create a comprehensive digital ecosystem for MD Anderson, focused on building awareness, increasing donations, and driving patient referrals across all potential audiences. Through strategic initiatives and innovative approaches, our goal was to establish a dynamic online presence that would empower MD Anderson to make a profound impact in the realm of cancer care.


	Strategic GoalsEnhance User Experience: Create an intuitive and user-friendly website interface that enables seamless navigation, easy access to information, and a personalized experience for each visitor. Prioritize clear and concise content presentation, streamlined workflows, and responsive design to optimize usability across devices.

Amplify Brand Awareness: Develop a visually compelling and cohesive design that reflects the values, mission, and unique identity of MD Anderson. Implement consistent branding elements, impactful visuals, and engaging storytelling techniques to create a memorable and emotionally resonant online presence.

Drive Conversion and Engagement: Implement effective conversion strategies to increase donations and patient referrals. Utilize persuasive calls-to-action, strategically placed contact forms, and compelling storytelling to inspire action and encourage audience engagement. Leverage data-driven insights to optimize conversion funnels and continually refine the website's performance.


	Target users
	

Physicians


ResearchersProspective studentsJob seekers
	Health vigilant
Newly diagnosed
In treatment
Survivor
Caregiver
Donor

&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/bc7c994815ab9b4b75fb1d4ba8265dc1867e147713b12a1752edab67c97f38aa/Cover02.jpg" data-mid="188618016" border="0"  src="https://freight.cargo.site/w/1000/i/bc7c994815ab9b4b75fb1d4ba8265dc1867e147713b12a1752edab67c97f38aa/Cover02.jpg" /&#62;
Current State Assessment

	
						Based on our assessment across a variety of education &#38;amp; research landscapes (both in and outside of the healthcare category), we have identified several opportunities
for improvement.DocumentationMD Anderson Current State Assessment

&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/72bb45c030efbd4850c7dc485cfdbb971f1f6afa10d931695202b9eedbca692e/Cover05.jpg" data-mid="188618020" border="0"  src="https://freight.cargo.site/w/1000/i/72bb45c030efbd4850c7dc485cfdbb971f1f6afa10d931695202b9eedbca692e/Cover05.jpg" /&#62;


Competitive AnalysisA competitive analysis and best in class assessment was conducted across a number of healthcare institutions with a focus on education and research.DocumentationMD Anderson Competitive Analysis&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/bc8d5222adc847dde42c91d3813016fdce54bca8cac4a58e3849c5b4d6ae12ff/Cover06.jpg" data-mid="188618019" border="0"  src="https://freight.cargo.site/w/1000/i/bc8d5222adc847dde42c91d3813016fdce54bca8cac4a58e3849c5b4d6ae12ff/Cover06.jpg" /&#62;

Site MapA competitive analysis and best in class assessment was conducted across a number of healthcare institutions with a focus on education and research.DocumentationMD Anderson&#38;nbsp;Site Map&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ef307271d8f0af9e0ba61f3a71429676217f4dcc3087f7580c3992b2b228255a/Cover07.jpg" data-mid="188618022" border="0"  src="https://freight.cargo.site/w/1000/i/ef307271d8f0af9e0ba61f3a71429676217f4dcc3087f7580c3992b2b228255a/Cover07.jpg" /&#62;


Wireframe

	
						A module contains generic, atomic elements such as text, links, buttons,
check boxes, and images. Modules are the building blocks of wireframes.
These can be reused in multiple places across the user experience. By
breaking down a design into modules, you increase the likelihood that you
can reuse individual pieces again in other places with little or no
modifications.

						
Reusable modules increase consistency, improve design productivity,
reduces subsequent implementation time, and minimizes the impacts of
updates.

						
︎ Documentation provided on request
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