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Case Study

OnePlus Operating System - Gen Z Driven



Shaping the Gen Z-Driven Future of Mobile Experience: Steering OnePlus OS from Strategy to Agile Execution


OnePlus OS 5.0 ( Android 11.0)




Discover a revolutionary mobile experience as you delve into the world of OnePlus OxygenOS. This groundbreaking operating system transcends the ordinary, blending seamless functionality, sleek design, and unparalleled customization to empower users with a truly transformative smartphone experience. With its intuitive interface, lightning-fast performance, and unwavering commitment to user feedback, OxygenOS sets a new standard for what a mobile operating system can achieve. Unleash the full potential of your device and witness the future of mobile technology unfold before your eyes.

Platform
Mobile, Foldable Phones, Pad/Tablet, Earbuds, Watch

Role
Led OnePlus OS Product Design from generation 1.0 to 5.0
  • Oversee and provide thought leadership
  • Product strategy and roadmapping
  • User behavior research and analysis
  • Operating system concepting
  • Experience design
  • Coach team and leadership team to shift from waterfall to agile development.
  • Attract, recruit and retain product talent to build global and dynamic team.

Stakeholders
CEO, CPO, CTO, Head of Product, Head of Engineer


Outcomes

9.2 

The highest overall satisfaction with PCMag readers

4.2

NPS


Awards & Recognition

1.3M views








Holistic Gen Z Strategy: Bridging Brand and Product Design for a Cohesive Experience

Collaborating with the Brand Team: Aligning Design System with Gen Z-Focused Brand Guidelines

Website



Product design workshops




Prototype



Design System Upgrade



The newest version of OxygenOS is faster, smoother, and smarter than ever before, with new features designed to make one-handed operation easier and more intuitive.


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