Case Study 

MD Anderson Website

We embarked on a transformative journey to create a comprehensive digital ecosystem for MD Anderson, focused on building awareness, increasing donations, and driving patient referrals across all potential audiences. Through strategic initiatives and innovative approaches, our goal was to establish a dynamic online presence that would empower MD Anderson to make a profound impact in the realm of cancer care.

1. Enhance User Experience: Create an intuitive and user-friendly website interface that enables seamless navigation, easy access to information, and a personalized experience for each visitor. Prioritize clear and concise content presentation, streamlined workflows, and responsive design to optimize usability across devices.
   
   
2. Amplify Brand Awareness: Develop a visually compelling and cohesive design that reflects the values, mission, and unique identity of MD Anderson. Implement consistent branding elements, impactful visuals, and engaging storytelling techniques to create a memorable and emotionally resonant online presence.
   
   
3. Drive Conversion and Engagement: Implement effective conversion strategies to increase donations and patient referrals. Utilize persuasive calls-to-action, strategically placed contact forms, and compelling storytelling to inspire action and encourage audience engagement. Leverage data-driven insights to optimize conversion funnels and continually refine the website's performance.
   

Physicians
Researchers
Prospective students
Job seekers

Health vigilant
Newly diagnosed
In treatment
Survivor
Caregiver
Donor

Based on our assessment across a variety of education & research landscapes (both in and outside of the healthcare category), we have identified several opportunities for improvement.

Documentation
MD Anderson Current State Assessment

A competitive analysis and best in class assessment was conducted across a number of healthcare institutions with a focus on education and research.

Documentation
MD Anderson Competitive Analysis

A competitive analysis and best in class assessment was conducted across a number of healthcare institutions with a focus on education and research.

Documentation
MD Anderson Site Map

A module contains generic, atomic elements such as text, links, buttons, check boxes, and images. Modules are the building blocks of wireframes. These can be reused in multiple places across the user experience. By breaking down a design into modules, you increase the likelihood that you can reuse individual pieces again in other places with little or no modifications.

Reusable modules increase consistency, improve design productivity, reduces subsequent implementation time, and minimizes the impacts of updates.

︎ Documentation provided on request