Case Study - Incubator

Clipt



Seamlessly send text, photos and data to all devices using your clipboard




Context
The proportion of individuals working from home in North America, Europe, and India has been steadily rising over the years, with the COVID-19 pandemic serving as a catalyst for its rapid acceleration.

Pain Points
Users often face challenges when it comes to transferring information between different devices. Our goal is to develop a product that seamlessly connects all devices, enabling effortless sharing of various data types such as text, photos, and files.

“I send myself emails to get text and photos back and forth.”
“I occasionally use Google drive to transfer data back and forth but it gets so messy.”
“I use WhatsApp Web chat but you can’t log in on more than 2 devices so I have to choose between my tablet and laptop.”
“I use WeChat file transfer and then find that folder on my laptop.”
“I often will text my friend and then copy the text. Then I have to tell them to ignore or delete the message.”
“Plugging an Android phone into a MacBook is too much hassle so I just don’t bother.” “My work has OneDrive so I occasionally use that.”

Target users
Multitaskers
Gen Z
Early adopters
Tech Enthusiast 
Agile Workers

Platform
Mobile, Pad/Tablet, Desktop

Role
Lead product design

Stakeholder
Head of Product, Head of Design, Head of Product Marketing, Tribe Lead, Engineers Lead




Business objective
Productivity
Entertainment
Life service
Health & Wealth

Product design process from 0 - 1





Ecosystem catering
Apple
Seamless Clipboard

Android+Windows
Various OEM solutions

Android + Windows + MacOS
Google Experimental Copy Feature



User flow


Clipt Homepage


Laptop ︎︎︎ Mobile



Dark & Light Theme / Android & iOS design


Design system

Project management


Clipt Introduction





Outcomes

4.4 

Google Play Ratings

500K+

Downloads

178

Countries with users of Clipt

1000+

Media report





Awards & Recognition




© Crayon Hsieh 2024